What Smart Business Owners Know About Social Media
Business owners of all stripes and sizes have been trying to understand the benefits and risks of social media since at least the Blackplanet/Friendster/
Myspace 1.0 days.
Even now, with the dizzying development pace of social networks like Facebook and Twitter-what is universally agreed upon is this: the benefits of having an active presence on the social networks where your customers and clients engage-far outweigh the risks of simply “doing nothing” or even half-assing it.
When do you begin to take your social media serious in 2016?
Your customers are using review sites-specifically the number one review site in the space-Yelp. For a business-having a strong and active social media presence on Facebook, Twitter and others can mean the difference between a bad review sticking for years on Yelp or working out the issue through one of the aforementioned channels BEFORE it gets to Yelp and causes lasting damage.
Remember: Studies show that a majority of consumers will use user generated reviews when making a final purchasing decision.
When to Change Your Social Media Strategy?
A well optimized social media presence creates selling opportunities. Unique to social media, these opportunities come in the form of millions of conversations taking place. Consumers are asking: Where is the best restaurant in Anytown, USA?
Where can i get my tire fixed?
Can someone recommend me a great hotel in ________.
Help me find the best hairdresser in_________.
Ok so you get the point. The Law of Attraction works here: Attract like minded consumers and these conversations will find their way to you. If you have been trying and these conversations still elude your business we would be happy to have a conversation on some things you may be overlooking in your social media strategy.
When you sign up for a Free Social Media Management account you can immediately begin finding and scheduling engaging content. Plan your posts 30 in advance.
Your customers prefer brands with social media presences. This may be no coincidence since brands and consumers occupy the same space on sites like Facebook and Twitter. Simply, having a robust and active presence can become a competitive advantage-especially when similar businesses nearby fail to do so.
Who cares if I get social media right?
Once a potential customer becomes fan or follower-it is often free or cheap to further market and close the deal. In traditional marketing, we see some economies of scale. For example buy 5000 direct mail pieces and get one price. But buy 10,000 mail pieces and you’ll save even more. This is true of social media which offers the inherent benefits of amplified free messaging when you are able to scale.
The benefits of being actively engaged on social media are plentiful. Your small business deserves a robust presence with optimized buyer profiles-Creatively Smart can help get you to the head-of-the class?