Managing multiple social networks (for your company and other clients) is a great job, but it’s often difficult. Community managers have to do countless activities every day, and they can easily make mistakes when managing social media.
On the Internet, we can see community mistakes everywhere. It may interest from the outside, but it can damage the reputation of the company.
But there is nothing to worry about. Here are 12 mistakes you should avoid when managing your social media accounts to avoid calamity. If these suggestions are not enough, you may also be interested in a list of the 12 social networking mistakes you make every day.
- Failing to develop a social media strategy
Unfortunately, we often come across brands that don’t have social media plans and just join social networks to show their presence.
To establish a social network content strategy for To achieve your goals, you need to do an analysis of your audience, the networks they use, competitors, and markets. If you do not, you cannot achieve your goals and you will compromise the reputation of the brand.
- Don’t fill out all the profiles.
This is a very common mistake. Often, you want to make a social media profile in a hurry and do not fill in all the information, assuming that you will do it later. You need to complete all your profiles (even if you have registered on 10 separate social networks) and optimize them as much as possible with keywords and links to your website, blog, or other networks.
- Join all the social media platforms.
Another typical mistake is that you want to join all the social networks on the market, even if you don’t have a target audience or the means to maintain a large presence.
That is why the first point is important. It is the development of a social media plan to choose which social networks to focus their messages on. Facebook is not the same as social media platforms such as LinkedIn, Twitter, Instagram, TikTok, and YouTube. Each has a simple goal and targets a clear audience. Know where your audience is and avoid networks that don’t deliver results.
- Choosing the wrong audience
If you haven’t been able to identify your target audience before, there’s more to the problem. Here are some questions you should ask yourself when deciding who your top customer is.
Where are the target customers located?
What is the average age and gender of your potential buyers?
What is the average annual income?
Are they wealthy?
What is your hobby?
What do they live for?
Do they have children?
What difficulties do they have and what problems do they want to solve?
How do they get the information (is it technically sophisticated or traditional)?
Which of the following is my most enthusiastic and expensive customer?
As you answer these questions, you’ll have a clear idea of who your target customers are.
- Make up for untrustworthy followers.
Yes, there is still a business of buying fake followers to raise the numbers, just like the strength of the look. If you have quite a few fake followers (people who don’t interact with your content), do you really think you can go far?
- The number of followers should take precedence over the quality of followers.
Earlier, many brands tried to have many fans without worrying about who they were (legally, it’s not about buying fans). It’s pointless if you have thousands of followers who aren’t interested in what you’re doing. We will continue to interact with each other just as we did before.
Speak to the audience and get their attention. Find them and provide what will be best for them. It is desirable to compete on quality rather than quantity.
- Avoid focusing only on your brand.
I despise one-topic brands (brands that only talk about themselves). Instead of promoting yourself in every post, share other media materials that your audience will be happy with. Remember that I’m only 20% of the equation, and the remaining 80% is up to you.
- Investing in video
Social media video marketing will be important in 2020. It is already massive, and 90% of Internet users think that video will affect their shopping decisions. In addition, consider that by 2020, the video will account for 80% of global internet traffic and 85% of U.S. internet traffic.
And you don’t need a lot of money to make effective videos on social media. Most mobile phone companies provide excellent cameras on their phones, which are gaining popularity for candid and weak footage. However, do not share videos that are blurry, have poor sound quality, or have no meaning.
- There are too many hashtags, and some are inappropriate.
It’s no secret that hashtags are important for Twitter and Instagram posts but use them responsibly. Nothing is as frustrating as a post where 20 of the 19 words are hidden by a pad.
It makes no sense to claim that there are “errors” to avoid when managing social networks. Yes? Even better, avoid these blunders when managing your social media accounts. This is a common misconception.
- Publish a large amount of content in a short time.
It doesn’t mean you should only post once a week, but don’t overburden your audience with 1 in 6 Facebook posts, 40 tweets, and 26 Instagram photo posts.
Each social network has its own unwritten rules about the number of posts that users have to “endure”. Follow it, but don’t get too heavy.
- Ignore paid ads on social media.
For businesses, most social media have paid advertisement programs. Facebook’s organic reach is less than 10%, so your target group will have little chance to see or hear your message. Currently, the main options for sponsored social media advertising are:
Facebook and YouTube are popular with the general consumer, while LinkedIn is the best choice for B2B companies. However, don’t overlook developing and niche platforms as well.
- Always post the same information.
You shouldn’t always have the same publication as it would be repetitive and exhausting for the reader. It is desirable to include interactive elements such as text, images, videos, questions, contests, surveys, to surprise the community and increase interaction.
- Do not adjust for spelling errors.
Because I have to do a lot of work in a limited time (wouldn’t it be nice if I had 36 hours? It is common to have misspelled words and grammatical errors in your posts. That’s why it’s critical to double-check each copy before posting to see if there are any issues. Most of all, it’s infuriating to discover a misspelled word on your wall and give them a negative image.
- Ignoring the social aspects of social media.
Manage social networks simply by posting and saying “Like.” It’s not just waiting for you. You need to communicate with the community, such as replying to comments, thanking people for sharing, or taking part in a dialogue. It’s called “social media” or “social community.”
- Ignore criticism.
Even if you are doing the right thing, you will often get criticism and complaints on social sites from people who are not happy (or simply idle vandals). Ignoring these comments is a serious mistake that shows poor customer service. We must address all comments to resolve the issue. Here are some simple tips for dealing with complaints on social media.
But the duty of a good community manager is to avoid such mistakes and build a community that creates two-way communication with your followers.
- Failure to choose the “Right” tool for social media management
Creatively Smart is a leading social media management platform that provides teams of all sizes with tools for engagement, publishing, analytics and collaboration. It has a single-stream inbox that allows you to manage all communications. You can manually mark completed communications or hide them from your inbox to draw attention to your current task.