Why Is Blogging Important to Business?
For many managers, writing a blog can be a real pain. Organize your material, determine the style and tone of your voice, compose your article, and have it posted and shared regularly.
These tasks require time and energy, and you might think you’d better use them for other things. However, you should know blogs have the effect of bringing traffic and leads to your website, and that they can help your business grow.
Here are 8 reasons a business blog is essential.
- Increase brand awareness.
The basic rationale for the importance of corporate blogs is “increasing brand awareness.” Writing a blog gives you more opportunities to catch the eye of potential customers and partners. Each article is content that can be found in search engines, read, and shared on social media and other websites. The result is more accessible and more people can get to know your business and activities.
- The connection between people is deepened.
A corporate blog helps you build and maintain relationships with people you want to focus on, including target markets, existing customers, suppliers, and employees. You can start a two-way conversation by asking your readers for ideas and comments in a blog post. You can also get your readers interested by having them post guest blogs. Building relationships in this way will increase brand loyalty and make your readers feel great about your organization. This means that you soon know that you are a company that will communicate, accept comments, and responds to inquiries.
- The face of the company.
A blog can express the humanity of an organization through the tone of its voice and the content it conveys. You can also arrange staff on specific articles, post photos, and names. Just as a blog fosters human relationships, you can make your customers recognize you as a human being, not a company machine. This will make your customers more likely to empathize with you and do business with you.
- Increased transparency.
Blogging is a great way for companies to build trust with their target audience. A company blog can also share internal movements, such as new partners and sales numbers. When the public perceives a company to be trustworthy, direct, and honest, they want to use or purchase the company’s services and products.
- Be able to foster reliability.
A corporate blog can help build not only transparency but also credibility. If you routinely post quality articles on issues related to the field, people will come to regard your organization as authoritative. When you need knowledge of the field you specialize in, people will contact you by looking at your blog or knowing that you can trust the material you have provided.
- It can give a sense of excitement and expectation.
Company blogs are great for announcing press releases or sharing interesting updates and trivia about new services and new products. You can increase your readers’ expectations, and when you share that information on social media, it’s even more topical. It’s not just an official press release, it can create more excitement.
- It also creates leads.
Corporate blogs generate leads. This, of course, is what every small business owner is aiming for. By posting information on your blog, you will increase the possibility of discovering your company. More people visit your website, and some of them turn into leads by becoming subscribers, making inquiries, following on social media, and connecting in other ways.
- The number of clients increases.
Some leads born from a blog will inevitably become clients. Readers who have already done a bottom-up and bought the products and services that you offer, because of the blog, will know your company and trust you. Research shows that by the time they reach you, over 60% of the sales cycle is complete, so your blog posts are doing virtually all the hard work.
4 Steps to Make an Advanced Blog Successful
Running a corporate blog takes time and effort. Some of our customers are worried about “few access”, “No comments”, or “Does it make sense to write a blog?”
If you have a blog, you will find more people on the Internet. It is the era. If you write about your problem using the same keywords that your customers used to solve the problem, your blog will be easier to see in search.
However, just writing is not a business. In order to establish a good blog, you need to pay attention to 4 important points.
We have prepared a platform for advanced business blogs. Let’s take advantage of the CODA system to get your blog back on track.
- “C” stands for “Content”: Write regularly and frequently to meet the needs and expectations of readers.
- “O” stands for “Outreach”: Find blogs in your area of expertise and interact with their authors by posting comments and links. This is important to increase the readership.
- “D” is for Design. Be mindful of your blog’s design, branding, usability, readability, and navigation. Make sure you have a separate page for the most important editing content.
- “A” stands for Action. To use a blog for your business, it’s important to engage and engage your audience. Build trust. Create enticing sentences. Post links to products and services. Give me a result.
The CODA approach is a simple checklist to focus on what really matters in your business blog. If your blog doesn’t deliver what you want, check out the improvements for each item and make the changes you need.
Finally, please give me a word.
Many companies have already declared that blogs are a key component of their business because they help increase search rankings, leads, and brand awareness. Instead of taking blogging as a hobby, anyone who is a blogger can get a variety of ripple effects and long-term effects.