How do you choose the best social network for your business?

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In recent years, the use of social networks has become an important means of boosting the growth of companies. Social networks are one of the best ways to increase visibility and get closer to customers. However, deciding which social network is best for your company can be a hard task.

Social networks allow you to communicate, publish, sell, and showcase your products and services. But not all social networks are inherently beneficial to businesses, so it’s important to choose the one that suits your needs and actively promote your brand.

What factors should you consider when choosing a social network?

To determine which social network is best for you, research the products and services you offer. To design the right marketing strategy, it is important to articulate short-term and long-term goals.

Each network has its own characteristics, audience, and information-sharing capabilities. By understanding social networks, you can make the best choice of which network to be used to hit your ads. If you are thinking about investing in advertising, you first need to clarify your sales goals.

Which social media channel is your ideal customer?

This is an important consideration when developing a digital marketing strategy. Your client may use every platform, but there should be a platform that spends most of its time on. To gain greater visibility and reach out to users in your digital marketing strategy, you need to allocate resources to your network and do more.

The resources invested in it affect the social network. Almost all social networks can function similarly in almost any organization if properly invested in and actively managed. However, investing a large amount of money does not guarantee an investment effect. As part of your marketing strategy, it is necessary to investigate each social network and determine which social networks will deliver the best returns in order to choose the means to invest your resources.

 

Develop a marketing strategy.

The first step in knowing how to choose the right social network for your business is to plan a good social media strategy before investing time and money in it. Create a step-by-step strategy based on your objectives and add a contingency plan to ensure a quick response in the event of something unexpected.

Success in social networks is large because of the important factor of “patience”. To do so, it is important to consider all the specifics and, after making a plan, to strive to achieve the goals and to change to comply with the standards.

 

Features of the most popular social networks

 

Facebook

It is undoubtedly the most popular, and almost all companies, regardless of size, should have a Facebook fan page, whether they provide beauty products, clothing, technology, or services. Facebook has over 2.8 billion active users (Source: Wikipedia ), and more than half of them log in every day. It attracts young and old people, as well as a similar number of men and women. If this is not interesting enough, a typical user follows 80 companies in average, which provides an excellent opportunity to bring your brand to the attention of your potential customers.

Facebook allows you to develop close connections through features such as comments and private messages and provides very specific and useful information for digital marketing efforts, such as what types of content generate the most activity. In order to maintain interest and loyalty, it is best to provide new content every day and encourage users to contact you.

 

Instagram

It is the fastest growing platform, characterized by graphic content. It can publish photos and short videos have over 1 billion active users every month ( Source: Backlinko ) and is centered on young women.

Instagram is a powerful platform for companies that produce and sell products and services related to decoration, gastronomy, health and beauty, fashion, art, tourism, and entertainment, with visual content that can be shared with their followers. You can make your brand impersonal.

 

Twitter

Twitter is a great place to share current affairs, news, technical knowledge, opinions, and more. With over 69.3 million active users (Source: DataReportal, 2021), it is ideal for organizations that want to capture consumer interest by providing advisory services, training, and personal and professional development. Twitter allows you to market your products and services and direct your audience to your website.

This social network is especially suitable for direct communication with customers because it can respond immediately to questions from customers. Twitter’s authority increased the character limit for Tweets in recent months, but don’t overdo it on Twitter.

LinkedIn

LinkedIn is the world’s largest professional network with over 310 million active users (Source: Market.us). According to experts, LinkedIn’s approach is not mass-produced, so it can create more customized relationships and is the perfect network for generating sales leads. It is much more serious than any other social network.

LinkedIn contents must be professional and educational. Use this network if you offer special products and services for companies and professionals.

YouTube

In recent years, the popularity of online video has increased, and companies that offer mass-consumption products need to show their presence on this social network. YouTube has 2.3 billion users worldwide, and about 79% of Internet users have a YouTube account (Source).

It has a variety of possibilities, from regular ads to tutorial videos. What is important in this social network is not the amount of investment but the creativity that makes your material unique and attractive. It’s important to know and stay interested in your audience, make your business human, and build relationships with your community.

The school of gastronomy should watch YouTube. Professional make-up, education, travel agencies, retail stores, architects, and decorators are just a few examples. On this platform, you can publish tutorials that detail the steps of your business and make it easy for the public to understand your abilities and abilities.

 

Pinterest

Pinterest is a website and a Pinboard that allows you to collect and display photos you find on the Internet. You can also look at other people’s boards to learn new things and get ideas. You can get a variety of inspiration from planning your vacation, decorating your home, introducing your favorite fashion products, and more.

Pinterest is a very visual platform. If you encounter something visually appealing, consider pinning it to Pinterest. According to this, the most popular categories on the site are interior design, travel destinations, hobbies, fashion, food, etc.

If you look at the top page of this site, you will find photos of resorts, shoes, pies, furniture, etc. But that’s not all. If you look at the category list, you notice that there are 34 categories.

What are the benefits of using Pinterest for your business?

Let’s look at Pinterest statistics and facts (Source: sproutsocial)

  1. Pinterest has about 45,000 monthly active users.
  2. 85% of pinners use the mobile app.
  3. Women account for 60% of Pinterest users.
  4. In the US, 80% of moms use Pinterest.
  5. Half of all Pinterest users in the United States shop regularly.

 

Pickup the “right” social media management tool

Social media is the ideal way to increase brand awareness and share great content marketing, whether you’re a start-up, small business, or large enterprise. Networks like Facebook and LinkedIn are great for approaching more people and gaining new consumers. You also need state-of-the-art social media tools, as you may have multiple social media accounts on major social networks these days.

Community managers can use Creatively Smart to manage their social media pages. It offers a free trial period to schedule and creates updates for social networks. Register now for free.

 

Summary

Social networks are one of the most important elements of digital marketing, and knowing which social networks you should join ensures that your marketing strategy is on track. Remember that you need to have a solid content strategy on your social media, at least one post per day on Facebook, Instagram, Linkedin, Pinterest and Twitter.

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