Social media helps to increase traffic to the website. Conversion is one of the primary objectives of social media. As an example, individuals who are fans of our Facebook page or Twitter followers may read our blog, subscribe to updates, visit our website, etc.
The strategies used to convert are based on the end goals of the project with the client. There is no such thing as a guarantee of success. Each company or product has its own personality, so there is no firm law in what will work for different brands.
How to increase conversions using Facebook pages.
Individual experiences, target audiences, products, and content are all very different. The aforementioned criteria affect the conversion approach. If you want to redirect users from a Facebook page to a blog, you can adopt the following methods:
- The placement of links. Put a link to your blog in the fan page data field. It’s simple, but many Facebook sites don’t fill in this information. The construction of a highway leading to our site will be the first prerequisite.
- Create a landing page. Create a landing page with a link to your blog. It can be made with free software, but some features are substantial.
- Solve the challenge: The Facebook landing page provides a connection to a specific blog category. However, instead of focusing on the title of the category, focus on solving the problem. For example, if you are in the recipe category, include “Do you want today’s cooking choices” or “Do you know what to make today?” in the creative landing page title.
- Create videos and trailers: Instead of uploading all your videos to Facebook, you’ll develop a trailer that invites you to access your blog and see the content and the entire video. If you want to create an interactive link with your blog URL and link to YouTube videos; we suggest updating your blog link at the beginning and end of the video. To avoid “ceding” the visit to others or distracting them from their content, disable the option so that they do not suggest other videos at the end of playback.
- Request user feedback: Include a note with a blog post introduction (summary) and a link to the entire work. Share your blog posts on your Facebook wall and ask for feedback. Make an attractive headline, but do not have false expectations.
- Hold a contest. If you want to host a contest, try to expand your contest based on your blog. Post the name of the winner of the contest on your blog. We know Facebook cannot list the names of the winners on the fan page wall.
- Redirect visitors in two ways. Create a category called “Facebook News” on your blog so that people who read your blog subscribe to that part and want to know first about what you’re working on your fan page. Connect your blog with Facebook using an application that only displays headlines and excerpts of articles. This will increase the number of visitors to the blog. Invite your fans to your blog regularly to share the benefits of your subscription.
There are many other ideas to create this kind of traffic, but discussions are always fun, so I hope you can post comments and share them.
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