How to use Instagram stories for small businesses?

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What is Instagram Stories?

Instagram Stories is a tool that allows you to upload photos and videos that will be deleted after 24 hours. It’s a feature comparable to Snapchat Stories, which was released in 2013, and has been a major factor in the company’s success.

Instagram Stories material will not appear in the content grid of your regular profile or in your Instagram feed. Stories appear in the bar at the top of the feed.

When a user posts an Instagram story, a bright ring that can alert other users surrounds their profile picture. Tap a user’s profile photo to see their story. The person’s story is displayed on full screen, and you can see everything that the person has uploaded in the last 24 hours.

When viewing a story, you can postpone or rewind it by tapping the left and right sides of the screen. Finally, unlike a typical social media post, Stories does not allow the public to say “like!” You can’t comment on “What’s the difference?”

 What is the Instagram Stories process?

According to Instagram statistics, Instagram Stories has 5 billion daily active users. Instagram also reveals that Stories has made it easier for users to stay on the platform longer and use it more regularly. Instagram stories expire after 24 hours, so there’s a sense of urgency that no other social sharing has. This is a great opportunity to attract people’s attention.

However, the important thing is not the number of followers, but how many people will be interested. It’s not width, it’s depth. What matters is not the number of impressions, but the level of attention.

And it’s here that Instagram Stories truly shines. This medium is perfect for things that are transparent, authentic, and real-time; Powerful. What’s great about it is that it’s completely free. This is because, in 2021, a lot of marketing tools will be outdated.

Use Instagram Stories to help your business grow.

In this article, we’ll show you some of the best practices for using Instagram stories in your small business.

Enhance your posts.

The hardest decision for many small business owners is to decide what to put in a story or a traditional post. Do not forget that the post is permanent. Therefore, the type of content you share in your posts must match exactly with your brand. In addition, it should be something that provides long-term value to anyone who sees it, whether it is now or 2 years later.

For example, suppose you run a bakery. I think it makes sense to include a picture of the baked goods in an article (for example, a culture article that tells readers behind the scenes of a business). By sharing information in the article, you can arouse the appetite of prospects and tell them what kind of baked goods you can expect when visiting your store.

But in stories, it would be nice to take a slightly more irreverent attitude. Put flour on the apron and show your efforts to create a picture-perfect article against the backdrop of children running around the store. Alternatively, you can shoot the bread-making process, introduce the production step by step in the story, and then display the finished product in the post.

Stories are also a great way to appeal to a limited-time bargain. For example, suppose you run a retail store and plan a large sale on Black Friday. Instead of filling your article with ads for the sale, consider creating an article that announces the sale as the anchor content of your story and introducing the details of the sale in your story.

Combine photos and videos to make use of them.

You can include both photos and videos in your story. Still, images are easier but it would be better to provide both contents in combination.

Sharing stories regularly is a great way to capture the hearts of your followers. The way it displayed stories on Instagram often scrolls through the stories of everyone the user is following at the same time. At the top of the Instagram app, you’ll see a queue of stories, so if you publish your stories regularly, your brand will often greet you every time a user logs in. So I think it’s a good idea if you can publish a still image in a story and present more consistent content there.

However, videos have the potential to build a deeper, more personal relationship with the viewer. You can bring your business to life and increase the “know,” “like,” and “trust” characteristics that make up the early stages of the hourglass of marketing. So, think about incorporating the video into your story as many times a week as you can.

Use stickers wisely.

Once you’ve created content that you want to share in your stories, such as videos and photos, you can customize it with stickers. Some stickers can add visual appeal to the article, such as animated GIFs and images.

On the one hand, other stickers will be more effective in spreading the company’s information. You can appeal to more people by putting hashtag stickers on your posts. With hashtags, Instagram users who search and follow that hashtag can discover your material. By using hashtags wisely, you can gain new followers.

You can also create your own hashtags to promote specific events and products within your company. If you want to host a conference with industry experts and leading speakers, consider creating a hashtag for your event. Before the event, you can use hashtags to stream news about tickets. During the event, you can post live content from the stage, behind-the-scenes conversations with speakers, and more. You can also use it after the event to provide an insightful summary to keep your content captured on the day of the event longer.

A “location sticker” is essential for a company with a location. This sticker can show your company by name. When someone clicks on the location sticker, you’ll see all the other posts your business has tagged along with your location. This means that the person who clicks on the sticker can see not only your content but also user content created by the person who visited your facility.

Finally, the mention sticker allows you to tag other companies and people in your story. By mentioning influencers, you can get their attention and get them to re-share your story.

Make Instagram stories interesting.

Instagram stories should not be one-way. Instagram stories are not a one-way street; they are also a place for sincere dialogue with fans.

For that, the story has several features. Instagram stories can also vote. For example, you can choose your favorite product from several candidates. You can also hold a contest to decide the name of the new product to be announced. You can also take a questionnaire about what your audience is most interested in about your field of expertise.

This is a great way to attract viewers because viewers are looking forward to taking simple and interesting surveys online. And based on the results, we will expand the conversation. For example, if you’re looking for something you like, we’ll show you which products have won, and show you the excellence of the products that have won.

In addition, if you recruit a name, we will announce the winner in a video. Also, if you’re looking for a name, we’ll create a video announcing the winners and upload a video of the winners coming to the store for the awards. And if you’re asking a question from your audience, try creating a live Instagram video that answers that question and other questions in real-time.

Take advantage of the highlight function.

Instagram stories are only valid for 24 hours, but there are ways to keep them on your profile indefinitely. It’s not the ideal way for every story, but it makes sense to store stories with more content and long-term valuable information as highlights.

The highlight feature is below your profile photo and above your regular Instagram posts. By classifying highlights, it’s easier for viewers to identify what kind of content they’re looking for.

As you can see, they have developed highlights for the awards ceremonies of many industries that are sponsors. In addition, they stored information about issues related to their audience, such as voice search. By saving these stories as highlights, you can continue to share information with new visitors after the 24-hour deadline.

Create ads besides organic content.

It’s a great idea to use Instagram story ads to enhance the organic content you make on your site. The rules of the game are like advertising on other social media.

First, set a measurable purpose for each ad. Then, we will narrow down the audience that is best suited for that ad. Then design content that resonates with them and achieves one conversion goal. After you start your campaign, track the results. In doing so, you can understand what is working, what is not working, and what to do next.

Instagram stories are the only approach that allows you to create top-notch content while engaging your audience. By adhering to best practices for creating stories, companies can succeed on Instagram.

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